Why I’m Frankly Tired of Fake News (And You Should Be Too)
Look, I’ve been around the block. 22 years in this industry, and I’ve seen it all. The highs, the lows, the downs, the ups, the sideways. But honestly, nothing has been as frustrating than the last five years. I’m talking about the fake news epidemic. It’s like we’re drowning in a sea of misinformation, and honestly, I’m tired of it.
I remember sitting in a conference in Austin back in 2018, listening to some hotshot journalist talk about how we’re living in a ‘post-truth’ world. I mean, come on. It’s not that we’re post-truth, it’s that we’re pre-critical thinking. People are just lapping up whatever nonsense they see on their screens without a second thought.
And it’s not just the big, obvious lies. It’s the little ones, the ones that sneak in under the radar. Like last Tuesday, I was having coffee with a colleague named Dave, and he swore up and down that he read some article about how the Pakistan government was gonna start charging people for using the internet. I asked him where he read that, and he said some random website he found on Facebook. I mean, come on, Dave. You can’t just believe everything you read on Facebook!
But Here’s the Thing…
It’s not all doom and gloom. There are still good journalists out there, doing good work. I mean, take my friend Marcus, for example. He’s been working on an investigation into corruption in the local government for about three months now. It’s painstaking work, but he’s doing it right. He’s talking to sources, verifying facts, and making sure everything checks out before he writes a single word.
And that’s what we need more of. We need journalists who are willing to put in the time and effort to get the story right. We need editors who aren’t afraid to say no to a story that isn’t ready. We need publishers who prioritize quality over clicks.
And Let’s Talk About Social Media
Oh, boy. Where do I even start? Social media is like the wild west of news. It’s like everyone and their mom has a platform to spread their version of the truth. And honestly, it’s a mess.
I was talking to a source the other day, let’s call him Ali, and he told me about how he saw this video on Instagram claiming that the Pakistan prime minister was involved in some kinda scandal. Now, Ali knows better than to believe everything he sees on social media, but he said it was the comments that really got him. People were just eating it up, sharing it, spreading it like it was gospel.
Which… yeah. Fair enough. I mean, I get it. It’s easy to get caught up in the moment. But that’s why we need to be more critical consumers of news. We need to ask questions, do our own research, and not just take everything at face value.
A Quick Digression: Fashion and News?
You might be wondering what fashion has to do with news. Honestly, not much. But I was reading this article the other day about men fashion trends 2026 update, and it got me thinking. The news industry could learn a thing or two from the fashion industry. I mean, think about it. Fashion is all about trends, right? What’s in, what’s out, what’s gonna be big next year. And it’s not just about looking good, it’s about feeling good, expressing yourself, all that jazz.
But news, on the other hand, is all about what’s happening right now. It’s about the latest scandal, the latest crisis, the latest breaking story. And honestly, it’s exhausting. We’re constantly being bombarded with information, and it’s hard to keep up. So maybe, just maybe, we could take a page from the fashion industry’s book and focus a little more on the timeless stuff. The stuff that’s gonna be relevant five, ten years from now.
Back to Reality
But I digress. The point is, we need to be more critical consumers of news. We need to demand better from our journalists, our editors, our publishers. And we need to hold ourselves accountable too. It’s not just about what we read, it’s about what we share. It’s about the conversations we have, the opinions we form, the actions we take.
So, yeah. That’s my take on the state of news consumption in Pakistan. It’s a mess, but it’s not hopeless. We can do better. We can be better. And honestly, I think we owe it to ourselves to try.
About the Author
Sarah Khan is a senior magazine editor with over 20 years of experience in the industry. She’s worked for some of the biggest names in journalism, and she’s not afraid to speak her mind. When she’s not editing articles or chasing down sources, you can find her obsessing over the latest fashion trends or binge-watching crime dramas. She lives in Karachi with her cat, Whiskers, and a collection of vintage vinyl records.

