**Inquiry Launched into PIA’s Paris Flight Ad After Public Outrage**
Prime Minister Shehbaz Sharif has taken swift action in response to public outrage over a controversial advertisement for Pakistan International Airlines’ (PIA) Paris flights. The Prime Minister has ordered an investigation into the ad following criticism from PPP Senator Sherry Rehman, who raised concerns about the future of the airline during a recent Senate session.
**Public Criticism Sparks Investigation**
During the Senate session, Senator Rehman questioned the status of PIA’s privatisation plan and highlighted the airline’s operational challenges. She specifically called out the Paris flight advertisement, which she claimed had subjected PIA to public ridicule. The ad, featuring a PIA plane near the iconic Eiffel Tower with the tagline “We’re coming,” was deemed misleading and misrepresented the airline’s true intentions.
**Government Takes Action to Address Concerns**
Deputy Prime Minister and Foreign Minister Senator Ishaq Dar confirmed the Prime Minister’s directive for an investigation into the controversial ad. He acknowledged past issues that had tarnished PIA’s image, including the grounding of flights in Europe, the UK, and the US due to allegations of fake pilots.
Dar revealed that PIA currently has 22 operational aircraft, with 11 under repair. He also disclosed plans for the airline’s privatisation, with efforts underway to engage Pakistan’s corporate sector in the process. Moreover, Dar expressed optimism about restoring PIA flights to the UK, with a team set to arrive by the end of January and flights expected to resume by March or April.
**Path to Recovery and Accountability**
The fallout from the former minister’s statement has cost PIA an annual loss of Rs87 billion and damaged the reputation of Pakistani pilots. The government has recommended an inquiry into the matter to address the financial and reputational impact of the controversy. By prioritizing accountability and transparency, the government aims to steer PIA towards a path of recovery and regain public trust in the national airline.
As a frequent traveler, I understand the importance of reliable and transparent communications from airlines. Misleading advertisements can erode trust and credibility, especially in an industry as vital as aviation. It’s reassuring to see that the government is taking proactive steps to address the issues facing PIA and ensure accountability for any missteps. Let’s hope that this investigation leads to meaningful reforms that benefit both the airline and its passengers.
